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Defending Search users from “Parasite SEO” spam | Google
Posted by on November 13, 2025 at 2:47 pmPeople come to Google because they want the best, most relevant results, and they don’t want to sift through spam. Google Search’s policy against spam exists for one reason: to protect people from deceptive, low-quality content and scams – and the shady tactics that promote them.
We’ve worked together with the European Commission on a range of efforts to protect European consumers, including working to fight scams under the Digital Services Act. Unfortunately, the investigation announced today into our anti-spam efforts is misguided and risks harming millions of European users. And the investigation is without merit: a German court has already dismissed a similar claim, ruling that our anti-spam policy was valid, reasonable, and applied consistently.
Google’s anti-spam policy is essential to how we fight deceptive pay-for-play tactics that degrade our results. Google Search is built to show trustworthy results, and we’re deeply concerned about any effort that would hurt the quality of our results and interfere with how we rank websites.
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