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Dear Fellow SEOs: Your jobs are safe from AI Automation
Posted by on December 16, 2025 at 10:22 pmI asked Perplexity (which is fed by Google) for an SEO strategy for AI Visibility tools for an experiment and what it gave me was this – below.
Executive Summary
Whats the key take-away?What can we learn?
- The strategy you get back is different each time – depending on what you ask
Because the question I asked was for AI visibility tools – the blog articles and posts that came back were different from if I asked for a local business or SaaS or SERP tools.
That means that LLMs have no "basic research" from their training. They just build it with whatever they're given – further undermining what GEO tools and the regular updates you see on Reddit, X and Linked – where AEO experts make claims about structure, and training, and cited sources.
Breaking down the "strategy"
Strategy 1: Make your site AI‑readable
If AI crawlers and search bots struggle to load or parse your content, you will not be pulled into answers, no matter how good the content is. Many brands lose AI visibility because of heavy JavaScript, blocked bots, or poor internal architecture.
Implementation checklist:
Use a simple, hierarchical architecture with clean internal linking, XML/HTML sitemaps, and breadcrumb schema.
Avoid blocking AI/gen‑AI crawlers in robots.txt and reduce JS‑dependent content sections that LLM crawlers routinely miss.
So – here the "Strategy" is to not block the AI crawlers. So for 99% of folks – this is do nothing.
Strategy 2: Structure content for extraction, not just ranking
AI systems prefer content that is easy to snippet, summarize, and cite inside an answer. For “best SEO strategies for AI visibility tools,” that means building pages that read like ready‑made playbooks and checklists.
Content patterns that work:
Use clear H2/H3 blocks for “What is AI visibility?”, “How AI visibility tools work”, and “Step‑by‑step setup”.
Add concise definitions, bullet lists, pros/cons, and short conclusions that can be lifted verbatim into AI answers.
An Example of Fabricated Visibility Noise
This is completely fabricated by marketers who have to produce content for high ranking marketing blogs who need to be visible – but have no idea how GEO/AEO = SEO. They read things on Linkedin or Ask LLMs "how they work" – and all they're doing is mirroring the same difinfomation.
You can see this across Reddit every day
Strategy 4: Strengthen entity, E‑E‑A‑T, and brand signals
AI engines heavily weight brands and experts that appear consistently across trusted ecosystems, not just on their own domains. The angle is that you win by making your name, brand, and domain unmissable anywhere LLMs go to verify information.
Core actions:
Pursue digital PR, podcast appearances, and authoritative guest posts specifically around AI visibility, GEO/AEO, and AI SEO.
You cannot "strengthen" that which doesn't exist and cannot be detected. There are no "EEAT" signals – thats why Google used Humans. And no – they didn't "train" llms to "learn" to detect EEAT.
TL;DR The LLMs has no idea what an SEO strategy is
Nowhere did it mention the Query Fan Out for example, or basic SEO building blocks. Thats because the posts that rank in google are GEO tools – they need to avoid SEO, because if basic SEO is all you need, why would people move from SEMrush and adopt them.
Secondly – GEO appeals to the thousands of CMOs who work at companies who need SEO but they feel SEO doesnt recognize their Branding content ad messaging, which is the quagmire we find SEO is in today: Cognitive Dissonance
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9 Replies
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I really hope the people that are saying just use AI read this and accept it
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I think you’re missing the point. 10 years ago, I would not have been able to handle the amount of client work I have by myself, and would have had to hire additional SEO’s.
Now it’s just me and a robot, taking on what some agencies would have spent 3-4-5 units of manpower on.
So yes, ai is not going to magically replace the general idea of the work – but it will surely have effect.
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If EEAT doesn’t matter in any meaningful SEO way, why does Google keep promoting it in official guidance? Honest question. Appreciate your post!
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Pretty alarming it doesn’t mention QFO once.
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AI is a fantastic lever if you know your stuff about the domain you’re asking it about. I’ve used AI coding tools to semi-automate some SEO processes that are a pain in the ass. Just today I’ve been working on some cool automation workflows using agents in Claude Code connected to the DataForSEO API to help me get access to live keyword volume data while helping me come up with plans for optimizing some pages (and I swear all of that isn’t slop, it’s a real thing).
Having access to AI tools and knowing how to use them properly like having a scatterbrained genius intern at your disposal who sometimes goes above and beyond in ways you wouldn’t expect and sometimes gives you an apple when you ask it for a banana. If you have experience in the domain you’re asking it to work in, you’ll be able to guide it and at least get *something* useful that will save you time out of the interaction.
Our jobs are definitely safe from automation for now, but honestly, if you use the AI tools properly, validate their output and are willing to spend time refining the processes you use with them, they’re going to save you an absurd amount of time.
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Look, the real takeaway here is that AI is a tool, not a replacement. Same thing happened when SEO automation tools first dropped – everyone panicked, but the people who actually understood strategy just worked faster.
The inconsistent outputs you’re showing actually prove the point. You still need someone who knows what good SEO looks like to filter through the garbage responses and build something coherent. AI can’t audit a site and tell you why your competitor is outranking you on a specific query cluster. It just spits out generic frameworks.
1. Learn to use AI as a force multiplier
2. Stop trying to automate the parts that require actual thinking
3. The strategists will be fine, the button pushers were always on borrowed time
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If those AI-obsessed “strategists” could read, they’d be very upset
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I agree with the point — AI isn’t replacing SEOs, but it <em data-start=”57″ data-end=”61″>is changing the work. Routine tasks can be automated, while strategy, creativity, and decision-making still need human expertise. That’s why clients working with a <strong data-start=”223″ data-end=”250″>luxury marketing agency value custom insights and brand-level thinking that AI alone can’t deliver. SEOs who adapt and use AI as a support tool will stay ahead.
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