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Dealfront Promote – Is it any good?
Posted by on November 19, 2025 at 11:53 amDealfront has the capability to run in essence display ads for a company list. Has anyone successfully utilized it for B2B? Any tips / tricks / recommendations?
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1 Reply
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Dealfront Promote can work well for B2B, but it really depends on the accuracy of your company lists and how niche your audience is. It’s basically display ads layered with firmographic targeting, so it’s most effective when your ICP is clearly defined and you’re going after specific accounts. The biggest wins usually come from pairing it with retargeting and strong creative that speaks directly to decision-makers. It’s not a magic bullet, but if you already have good intent data or an ABM setup, it can be a solid addition.
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Works but it’s very niche. Good for account-based display when you already have tight target lists, not for broad B2B acquisition. If your ICP is well defined and you just need repeated visibility it can be effective otherwise the CPMs usually aren’t really worth it imho.
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