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CTR is ~4%, but FB Diagnostics says my Ad Quality is “Bottom 20%”. What other metrics should I see to gauge how to improve it?
Posted by on July 1, 2021 at 3:10 pmRunning a Conversion campaign, with Purchase events.
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2 Replies
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Judging by the 4% CTR, I’m guessing you’re using a Traffic campaign objective. It inherently brings a high clickthrough rate.
You should look at Post Engagement metrics like Reactions, Comments, Shares & Saves.
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we always have low quality ad ranking for some reason but we ignore this as the campaigns work fine (until the recent CPM issues on fb…). i would ignore it.
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