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creating new facebook ad question
Posted by on July 2, 2020 at 3:12 pmI have been running a FB ad for the last month and it has gotten over 400 likes and 50 comments. What is the best way to split test with a new ad? Add the new ad to the same ad set or create a new ad set for the new ad? Thanks!
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1 Reply
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The way I was taught is to have a separate campaign for testing creatives. In this campaign you are not testing interests so you could use your top 5 interests for both creatives which would have their own ad set. You would duplicate your current winning creative into the new campaign and stack it up against the new creative you want to test.
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