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CPM Difference Between 2 Catalogs
Posted by on March 10, 2021 at 4:00 pmGot 2 shared catalogs for third party ecommerce sites (example Amazon and Ebay).
Selling the same brand/products, with more or less the same ads and creatives. Running catalog sales and directing traffic and purchases to their sites.
However overall CPM of one is significantly higher than the other by almost 2x. Not sure why, looking for a way to improve the underdog. Will appreciate suggestions.
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1 Reply
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CPM is only relevant if you’re not getting the ROAS/Sales you want.
Otherwise it denotes the quality or narrow targeting of the placement.
If you’re getting $5 CPM and no sales, is it better than $10 CPM and 5x ROAS?
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