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CPL vs Lead Quality/Closings
Posted by on October 17, 2023 at 4:26 pmDo you find that your clients who are willing to increase their cost per lead get a higher lead quality and more closings in exchange for paying more?
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1 Reply
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Yes, most definitely.
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All things being equal they should. If they are set up in the ad account and on the site to make that happen.
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In this case, to garner more leads, is it just a matter of increasing your overall target CPA goal to gain more closings?
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