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Covid messed up Facebook lookalike algorithm?
Posted by on November 10, 2020 at 8:37 pmI was very successful with Facebook lookalike. So successful that I was paying Facebook equivalent of 15x minimum wage a day.
Then it just stopped working properly.
I understand that the purchasing power is at all time low. Is it because of the abrupt change made the algorithm less effective?
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1 Reply
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I’m having the same problem my lookalikes are not working, also the same with my retargeting.
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