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Conversion tracking automation
Posted by on December 22, 2025 at 4:15 pmWe’re an agency that works within a specific niche, and our landing pages and conversion tracking are nearly identical across clients. The only conversions we track are phone calls and form submissions, and the setup is very uniform across accounts. Phone calls are tracked when a click URL contains tel:, and form submissions are tracked via a thank-you page where the URL contains submission_thank_you.
Because we manage over 300 clients who all require essentially the same conversion tracking configuration, we’re looking for a way to automate this process at scale. Manually creating individual GTM containers, Analytics properties, and Google Ads accounts isn’t an issue. The main challenge is repeatedly populating GTM with the same tags and triggers and connecting everything to Analytics without having to configure it all by hand each time.
Has anyone found a reliable way to automate or batch-deploy GTM tags, triggers, and Analytics connections across many accounts? Any suggestions around APIs, workflows, or tooling would be greatly appreciated.
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1 Reply
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For starters you can export and import containers between different accounts. So once you have a standardized container you can use that as a template. Of course if you have unique tag IDs (GA4, Google Ads) you will need to update them in the new container.
But this should save quite a bit of work if you have a lot of tags and triggers to create.
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Gtm import and export but also start using variables
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(Not to detract from the point here, but using a thank you page as a form submit trigger is not reco’d. Push something from the datalayer, like event = form_submit as your custom event, then formname in the DLV is whatever the form name is.)
To echo some of the below – because I work in a similar environment where we duplicate things across sites with little to no variance – I found that creating yoru “perfect” gtm container as a standalone is great, then jsut export the container .json file. you should just need to create variables for the analytics/pixels, then on a per-site basis, config the variable value.
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We had 300+ accounts too and GTM API helped a lot. You save your setup as a template and push it into each new container automatically. It cut down the repetitive work massively.
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the cleanest approach is a golden GTM container with all client-specific values stored as variables, then either export/import the container JSON or programmatically deploy it using the GTM API v2. For full automation, pair this with the GA4 Admin API to auto-create GA4 properties and link them to Google Ads so every new client launches with identical tracking.
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We were in the same situation with identical setups, and what saved us time was a GTM container template. You import it into each new account and 90% of the work is done. You only adjust the client-specific details and you’re good.
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Export a master GTM container and deploy it programmatically via the GTM API so every new client account inherits the same tags triggers and GA connections without manual setup
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You can have a template of a GTM tag. I use a GTM/GA4/SS/API/BigQuery (he’s Danish, not Indian) specialist who only does conversion tracking.
He’s got a cookie consent Mode V2 banner as well in that template.
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