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Cold interest targeting
Posted by on August 23, 2021 at 9:56 pmAnyone having good results with Facebook cold targeting interest after iOS? I’ve been relying on lookalikes since they perform the best. Single cold interest targeting used to be huge for me before the update but now they just do terrible. looking for more audiences to target :/
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5 Replies
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The same here. I’m relying on lead gen campaigns but now I just have to put more and more money and can’t move past learning phase
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Been using big group interest audiences as I am mainly targeting small populations. Seem to working as normal. Just need extra interests to ensure the audience is big enough for the AI to work with.
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Yep, cold / TOF is working well, retargeting has took a huge hit which is expected.
Have you tested different creatives and offers?
How are you conducting these tests?
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We’ve actually found that interests are working better than LLAs for most of our clients. It’s important that you’re constantly testing new interests and using high quality creatives.
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The best one campaign I currently run is only targeting a specific location and age range. Before the iOS update I had no problem with the interest targeting and LLA audiences but they never seem to work recently.
I have already changed the offers, creative, and even did a massive promo but it was still the “No Targeting” that worked.
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