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    Cold interest targeting

    Posted by seohelper on August 23, 2021 at 9:56 pm

    Anyone having good results with Facebook cold targeting interest after iOS? I’ve been relying on lookalikes since they perform the best. Single cold interest targeting used to be huge for me before the update but now they just do terrible. looking for more audiences to target :/

    hbpconstantino replied 4 years, 7 months ago 1 Member · 5 Replies
  • 5 Replies
  • thoughtrevolt

    Guest
    August 23, 2021 at 10:33 pm

    The same here. I’m relying on lead gen campaigns but now I just have to put more and more money and can’t move past learning phase

  • harryalkimi

    Guest
    August 23, 2021 at 11:04 pm

    Been using big group interest audiences as I am mainly targeting small populations. Seem to working as normal. Just need extra interests to ensure the audience is big enough for the AI to work with.

  • ferdinandibarra

    Guest
    August 23, 2021 at 11:17 pm

    Yep, cold / TOF is working well, retargeting has took a huge hit which is expected.

    Have you tested different creatives and offers?

    How are you conducting these tests?

  • DigitalLiam

    Guest
    August 23, 2021 at 11:56 pm

    We’ve actually found that interests are working better than LLAs for most of our clients. It’s important that you’re constantly testing new interests and using high quality creatives.

  • hbpconstantino

    Guest
    August 24, 2021 at 2:49 am

    The best one campaign I currently run is only targeting a specific location and age range. Before the iOS update I had no problem with the interest targeting and LLA audiences but they never seem to work recently.

    I have already changed the offers, creative, and even did a massive promo but it was still the “No Targeting” that worked.

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