Clients searching their own ads😡

[ClassicVaultBoy]

Tell them you are blocking them on purpose because you are only targeting buying clients and they would bring no revenue

[aamirkhanppc]

Also Google Flagged IPs With Repetitive Search to Counter Fake Clicks

[CryptedBinary]

Maybe not the popular approach but we just throw up a manual campaign, with exact matches, tailored demographic and then run it tightly in their geographic searching area. This runs at about 10% budget against the main conversion-lead campaign.

A couple things this does:
1. Clients can see their ad active when they search
2. It provides a control and often a higher quality but lower volume lead

I get explaining to clients that they’re not their ad target (preferably understand) but as a business owner it’s often reassuring things are working as intended when you see your ad appear

[Available_Cup5454]

Tell them to stop searching their own ads use the ad preview tool only and judge delivery by impressions and clicks not personal searches

[potatodrinker]

Ask them if they match the demographic the product is targeted for. Then watch them get defensive.

Mother of 3 trying to trigger a fertility clinic ad? Really? Really? On Facebook?

Some clients are not worth having. Used to work agency side and we’d drop the shit ones if they weren’t that important revenue wise of took up to much man-hours

[Quiet-Ad5399]

Awesome replies. Thank you very much everyone. 

[QuantumWolf99]

Google personalizes ads based on search history so your client searching 47 times trained the algo they’re not interested, tanking your Quality Score… tell them to use Ad Preview Tool in Google Ads or search incognito without being logged in… or better yet, explain that normal humans don’t obsessively stalk their own ads and actual customers ARE seeing them just fine based on impression data 🙂

[Flikker]

Just counter this by going hard on remarketing, it is one major reason. If cliënt sees their ads all the time, it puts them at ease

[Shoddy-Reply-7217]

FFS this is basic stuff.

1) if they search on their own stuff and don’t click, Google algo stops serving them as they’ll make no click revenue

2) even in incognito unless they’ve got the budget for 100% search impression share they will not be there all the time

3) are they their own target market?

4) we all see different things even for the same search as every single person has different past behaviour

5) ideally you should be excluding the clients office and location IP addresses to not waste money

[theppcdude]

If you have a low budget or a high competitive area, your Impression Share (Search IS) is probably low.

Search IS is the % your ads show when your keywords are searched. If it’s 10% or so, they will most likely not see them.

In addition, if you are running with a smart bidding strategy, Google might not show it to them because they are not their ICP.

I run ads for service businesses in the US in all different states. I run some accounts in extremely high competitive states where the Search IS is unknown (Search IS = <10%). So I wouldn’t worry too much about that.

Only care about converting clicks to leads and leads to clients. Make them money 🙂

[ppcwithyrv]

If its conversion buys, and they keep looking trying to look for the ads, guess what—–they are not converting—they wont be shown the ads.

[ppcbetter_says]

Increase your budget

[cole-interteam]

Use the Ad Preview tool and impression share report instead of live searches, and send them a quick Loom showing it. Then exclude their office IPs so they stop googling themselves and wasting budget.

[Master_Ad_1203]

oh this pisses me off so bad. x

[time_to_reset]

All the other comments are valid, but I would suggest also working on your client management. If trust from your client is so low that they don’t even trust if you’re actually running ads, that needs some work.