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Client wants 50 landing pages. what should i do?
Posted by on March 6, 2026 at 10:38 pmMy client is a contractor in the Florida Gulf Coast area. He wants me to build out an "Areas We Serve" section in the footer that links to 50 individual landing pages (e.g., "Service Name in Sarasota, FL," "Service Name in Venice, FL").
Since the company only offers one specific service, most of these pages will be very similar, even if I paraphrase the hell out of them. I’m concerned that if I create all 50 and Google tries to index them, the site will be flagged as spam or "doorway pages."
Am I right to be worried? What is the best way to tackle this? I definitely want to build the pages, mostly because I get paid per page, and I would love to get a fat cheque within this month. But I also don’t want to tank the client's rankings.
For context, the website is brand new. They bought the domain in January, and there are currently only 6-7 pages total, all of which are indexed
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1 Reply
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> But I also don’t want to tank the client’s rankings.
Why would you tank the pages?
The oldest myth in SEO is the one that Google somehow doesnt like “duplicate pages” or content that is similar. Equally, the newest myths are that content “must” be fresh or new or show some new information – these are all fabrications parroted from one funfluencer to another.
If you’re going to cos paly as an SEO – at least read the SEO starter guide, no?
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Your client is right. That’s a good idea.
I run a website with a global presence. We have 75k similar pages in various places and they all rank great.
Just put some unique content on each page and make sure you’re setting a canonical URL.
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I’m a fan of Semantic Mastery’s take on this question and how to structure location pages for local service businesses.
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One of my clients is the largest RAM dealership in the country. We have launched HUNDREDS of these pages across many major markets and we rank exceptionally well with content that is essentially duplicate.
Don’t worry about duplicate content. That’s a myth.
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LPagery is great for this if your client is on WordPress. Also, trust me if Google wanted to penalize someone it’s not gonna be a real honest business it’s gonna be the crypto vape adult website spamming BS
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What CMS are you using?
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Are you on WordPress? We use LPagery. It’s really easy. You just make a template page with variables where you want your content to be then make a spreadsheet with all the cities and their content. We use AI to generate the content then optimize after. Just make sure each page has unique content and isn’t a direct duplicate
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Just do it, and milk it as long as you can as it’s easy work
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You do it and you charge him. Use AI to speed run the content production. Invoice and enjoy.
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Use Claude Code to create those? Then add cross links, kson metadata and anything else you usually do.
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Create one page template and dynamically serve the city name etc. Pretty easy to do based on the slug or a lookup array etc.
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