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Client asked why their landing page isnt converting. They sent me their “testimonials” in a zip file of 47 unnamed screenshots.
Posted by on February 5, 2026 at 4:19 pmI cant be the only one dealing with this.
My client was upset about conversion rates. Fair enough. So I tell them we need stronger social proof on the page to help the conversion. They say something along the lines of: "we have tons of testimonials"
15 minutes later I receive: a zip file. 47 screenshots. No clear structure to the zip, just a dump of all testimonials theyve recieved. now Im spending an hour sorting through someone elses god forsaken zip folder they havent updated or sorted since 2018.
This isnt just a singular client for me, this is most of them. I get that they would hire a webdev since theyre non-technical but this is another level.
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1 Reply
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Set up better boundaries for yourself..
Be clear on what you do and don’t do.If they throw work on you that you don’t do, suggest to them how they should proceed.. delegate…
A lot of times entrepreneurs need guidance because they don’t know what they are doing or they are overwhelmed.
But you have to remember, they are taking the risk by spending their own money…
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Get elfsight installed, plug into Google reviews, call it a day.
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A random ZIP dump just shifts the work to you and kills momentum.
What converts is curated, named, categorized proof placed strategically, not a digital junk drawer.
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if you charge hourly this would sort itself out 😉
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AI could scan and organize those 47 screenshots in no time. I get that it’s annoying, and something you shouldn’t have to do but this probably could have been completed in the time it took to post this.
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