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[CHECKLIST] 10 SIMPLE WAYS LOCAL BUSINESSES CAN GROW ON INSTAGRAM — YOU CAN IMPLEMENT THESE RIGHT NOW FOR $0.00
Posted by on June 24, 2020 at 10:55 pmEveryone talks about how to grow on Instagram but local businesses are usually ignored in discussions like these, but why?
For starters, it is because Instagram tends to show your content to people all over the world and this makes it difficult to grow followers who will buy from your business.
Secondly, the difficulty of content creation for a local business is entirely different from creating content for an online brand or theme page as it’s difficult to find a lot of “big” competitor accounts in your area to model.
So how can you grow local followers who will buy from your business in the future?
I have compiled a list of simplest and common strategies local business owners can use to grow followers, feel free to add any that has worked for you in the comment below but remember they should be:
✅ Easy to implement
✅ Cost Nothing
Alright, let’s get to the checklist.
10 Simple, Free, and Actionable Instagram Growth Strategies For Local Businesses
1⃣ Location Name In Bio
Most local business owners forget to include their location in the “name” of their account and this is a huge mistake because people are instantly unable to find them when searching.
NOTE: The name of your account is different from your username, the “name” is the one below your profile picture (usually in a bold font)
2⃣ Location Name In Username
This is a wonderful tactic to get followers who search for your type of business in your location, it works better when you combine it with the “Location In Name” strategy
con: makes your username look spammy
3⃣ Location Name In Bio
Doing this increases the chances of your business showing higher on Instagram search results
Tip: Combine this with the location in name tip
4⃣ Clear Profile Photo
Using a logo that is clear and has one or two letters is a sure way to get people’s attention
5⃣ Matching Cover Photos
Everyone on Instagram is using story highlights so consider making a few story highlights to show your team, reviews, products, and behind the scenes, also remember to make your profile standout by making highlight covers with the same colours and style.
6⃣ Content Ideas
Posting consistently is important, here are a few content ideas you can use to create good content super fast:
— Sneak peek
— Workspace
— Behind the scenes
— FAQ
— Feedback request
— Customer reviews
— Challenges
— Throwback Thursday
— DIY ideas
— Would you rather [x] or [y]
Feel free to share other content types that has worked for your business
7⃣ Good Bio
Your bio is your chance to show people why they should follow you so highlight the top qualities of your business and remember to add emojis and spaces to make your bio look clean, also add your achievements like years of experience and awards.
Remember: Finish your bio by telling them to follow you
8⃣ Offer Incentives
Add a sign in your business place that tells people to tag your business location and business account in their photos (taken in your business place) to win something at the end of the month.
A contest like this brings more people to your business place and turns your customers into your sales people.
9⃣ Steal Followers From A Local Celebrity
This is a simple tactic that is easy and gives you the chance to get in front of a large audience, this can be done in 4 simple steps.
STEP 1: Make a list of your local celebrities on Instagram
STEP 2: Follow them (5 or less) and turn on notifications for their posts
STEP 3: When they publish a new post you will get the notification and be one of the first people to comment
STEP 4: Leave a good comment on their posts, 10+ words or more (your comment should stand out).
? Tag Location In Posts
Remember to add your location to the posts you publish whether on the feed or in stories, but don’t overdo this (once in 3 posts is fine).
Well, these are the most common growth tips for local businesses, they are basic and can be implemented right now but will not grow you hundreds of new followers overnight.
Use this as a basic checklist and share any other tips you’ve found useful ?
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5 Replies
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Hella helpful post dude especially the part around content ideas. Thanks a bloody million!!
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thanks for the tips man!
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This is awesome! What sort of comment would you recommend leaving on a celeb post?
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This is briliiant, thanks a bunch!
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These are great tips!
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In addition I would reccomend the following things:
– make sure you use the instagram business account instead of a basic account (some people forget to do this).
– use important (local) keyword(s) in your description
– Have a link to your website on your profile
– Comment the hastags that u wanna use, so don’t use them in your post bust comment them yourself
– Show commitment to your followers, react to their comments and questions.
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