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“cheap tickets toronto” vs “cheap tickets in toronto”
Posted by on June 30, 2020 at 6:02 pmHi PPC community!
I have a question regarding keyword bidding in general. I’ve seen a lot of extensive keyword lists with slight variations.
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Ex:
– cheap ticket**s** toronto
– cheap tickets **in** toronto
– cheap ticket toronto
My question is: Does Google determine that these three keywords are the same? Should I include every single variation, including typos and what not?
I want to know if the inclusion of prepositions also is important in exact and broad matches
Is there somewhere I can read about what Google considers the same? I tried looking on their support but I can’t find…
Thanks in advance for your help!
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4 Replies
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Google would calls this [close variant match](https://support.google.com/google-ads/answer/9342105?hl=en). One reason to add the first two keywords in your list would be you can then bid different for each search. Maybe “cheap tickets in Toronto” converts better than “cheap tickets Toronto”.
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it used to be worth it to include all sorts of variants – nowadays, Google’s close variant matching is flexible enough to pick most (if not all of these) up with a more limited set of keywords.
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They are the same
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carefully watch for close variants like “cheap tickets *from* toronto”
to prevent these from matching to the same ad as “cheap tickets in toronto”, use negative keywords at the ad group level and put these searches as exact match in a new ad group with the relevant ads.
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