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ChatGPT ads are coming. Anyone actually thinking about this yet?
Posted by on February 4, 2026 at 3:12 pmSo OpenAI finally confirmed ads are coming to ChatGPT. Saw the mockups and honestly it looks pretty interesting? Conversational format, integrated recommendations, feels different from the usual display/search stuff.
Part of me thinks this could be genuinely good for advertisers. Less banner blindness, users are already in a discovery mindset, and if the targeting is based on actual conversation context thats potentially way more intent signal than we get from keywords.
But also could be a total mess. Remember when everyone rushed into Clubhouse ads? lolz
Is anyone actually planning to test early or if we're all just gonna wait and see how it plays out first. I dream of the Google Ads early years where it was madly efficient
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1 Reply
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nope nobody is talking about it. $200k commitment with $60 cpm and no tracking – I’ll wait. EDITED FROM $1m to $200k
[https://www.reddit.com/r/PPC/comments/1qtzz3k/chatgpt_ad_reveals_how_sponsored_ads_will_look/](https://www.reddit.com/r/PPC/comments/1qtzz3k/chatgpt_ad_reveals_how_sponsored_ads_will_look/)
[https://www.reddit.com/r/PPC/comments/1qs0xu6/ads_in_chatgpt_what_types_are_coming/](https://www.reddit.com/r/PPC/comments/1qs0xu6/ads_in_chatgpt_what_types_are_coming/)
[https://www.reddit.com/r/PPC/comments/1qh9kjz/anyone_planning_their_journey_into_chatgpt_ads/](https://www.reddit.com/r/PPC/comments/1qh9kjz/anyone_planning_their_journey_into_chatgpt_ads/)
[https://www.reddit.com/r/PPC/comments/1qgz465/chatgpt_ads_are_almost_here/](https://www.reddit.com/r/PPC/comments/1qgz465/chatgpt_ads_are_almost_here/)
ChatGPT Ad reveals how sponsored ads will look. Implies an integrated chatbot. Thoughts on how to plan for this?
byu/ClassicAsiago inPPC -
I can’t imagine any serious advertiser actually using these. The traffic, if there is any, will be junk and there is essentially no reporting.
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I think when ChatGPT ads are any good, most of its customer base will already have moved over to Gemini.
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Perplexity took this approach and I haven’t seen any follow up on their testing. I don’t even know who they used to pilot it. I don’t think ChatGPT will be available for long in its current form based on the current challenges the business is having. I’d wait a year or two to see if they stay competitive before even considering ads.
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Apparently the worlds best ai company, constantly talking about putting devs out of a job can’t build a decent ads platform with models 1 year more competent than the current public release.
The parameters for the platform usage are a joke.
So no. Not until they come up with a credible option.
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I can’t wait. Will be testing day one
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If you are in the tech b2b space, you will certainly be looking to add this channel for testing. I will be due to nature of my role
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Following
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One of the agencies we work with is pilot testing this. The truth is that it will likely be direct sales before it’s an open-market bid like the walled gardens. Definitely keep an eye on this, but if there’s anything I’ve learned as a marketer it’s to not fight against the tide and instead embrace it. Your customers will want ChatGPT ads, and you should be ready to test it when the time comes.
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I work for a PAAS targeting enterprise. We will wait on chatgpt ads – meanwhile we have been concentrating on content to boost our AI visibility.
Currently we see 750 AI searches a week coming into analytics which is double from a few month ago before the content initiative.
We set up ai_search in GTM to monitor before Google started including this reporting. -
we’re in the alpha. We ponied up $500k to test because we are big tech and can afford it lol
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