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Changing the URL of Pages
Posted by on January 28, 2021 at 2:46 pmHey all,
SEO is not my biggest strength so I was hoping to get your help. I was thinking of changing our portfolio page paths on our website.
Our paths for portfolio pages for each client start with /**life-sciences**/client, but our portfolio page that links to each client page reads /**life-sciences-work**. I was thinking of changing the portfolio page to something like **healthcare-work/** and changing each portfolio client page to /**healthcare-work**/client.
Life sciences is not even a particularly important keyword of ours, so I want to change it up slightly so that the URL structure is intuitive. The portfolio pages don’t have any link equity (unfortunately), so I don’t think the change is going to hurt us.
Does anyone have any thoughts on this?
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2 Replies
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Ya you can change the url, nothing big deal in it, if you are confuse you can redirect it also.
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If it will make more sense to your users and align better with the terms you are targeting then renaming the URLs is a good idea. You’ve already checked link equity but personally I would check Search Console to see what terms those URLs rank for before I changed them. It only takes a couple of minutes to challenge an assumption that could lead to a costly mistake. Also, don’t forget that some people might’ve bookmarked your page, or shared it in a non public place that you are not aware of.
I’d be sure to run a search and replace on the database to make sure internal links to those pages are updated.
I would also 301 redirect those URLs to their new counterparts. Since there is a common component (life-sciences) in the URL that you want to replace, you could use a regular expression to catch all URLs that contain that component. This would negate the need to write loads of redirect rules – but make sure to test it thoroughly as you wouldn’t want the regex to mismatch other URLs that contain the same string (think blog posts for example).
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