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Changed Niche and facing huge drop in terms of views and likes
Posted by on February 26, 2026 at 7:50 amhey,
I run a page where I used to upload faceless spiritual content. About a month ago, I changed my niche on Instagram. Earlier, my videos would usually get between 100K to 1M views. However, after switching my niche, there was a significant drop in reach.
Previously, my content was completely faceless, but now I create videos showing my face. Currently, my average views are around 5–10K.
I’m now considering going back to my old niche on this page and creating a separate account for the new niche. Do you think this would be the right move? What would you advise in this situation?
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1 Reply
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This drop is pretty normal and not about quality. it’s about audience mismatch and algorithm signals.
Your followers came for faceless spiritual content. When you switch niche and start showing your face, a big part of that audience won’t engage the same way. Lower early engagement = less reach. Plus, Instagram has already categorized your account in a specific niche, so a hard pivot confuses the system.
I would go back to the old niche on this account and start a separate one for the new niche. That way you’re not fighting your existing audience while trying to grow something new.
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honestly, giving it a little more time on the current account might be worth it too.
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