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Car insurance VS. Best Car insurance (SEO)
Posted by on January 25, 2026 at 3:41 pmI am very interested in understanding the reasoning behind the following case and whether anyone has experience with it.
Our strategic focus is to rank number one for the keyword “car insurance,” which we achieve in approximately 9 out of 10 cases. However, when users search for “best car insurance,” our ranking drops to positions 4–6.
How can this discrepancy be explained, given the strong performance on the core keyword? And what actions should we take to close the gap and consistently rank in the top positions for “best car insurance”?
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