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Can we just opt out of the last week of each month?
Posted by on October 29, 2025 at 9:41 pmIt seems like for the first three weeks every month things are great, actual CPA is well below tCPA, conversion rates are good, the leads are good and converting, then the last week rolls around and …. BOOM!!
It all falls off a cliff for that last week, but – surprise surprise – it’s still magically within your monthly limits even after a bad week. But CPA is up, conversion rates are down, and the leads are crap.
Am I the only one who experiences or notices this?
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1 Reply
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It will be difficult this month because of BF and CM as well.
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Adjust your bids for the last week to be more conservative
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Many of your competitors are possibly panicking to hit targets in that last week.
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I had a client whose sales team would often spend the last week of the month closing out sales instead of actioning new leads. Until the business could bring on more resources we used to just front load the spend for the month through a combination of bidding, budgets and scripts.
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