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Can LLA fatigue?
Posted by on January 16, 2021 at 10:57 pmHello!
3 out of our 4 campaigns are only target LLA – Purchase, this model has been working very well for us. I’m aware that ads get fatigue at some points but was wondering if this would apply to LLA – Purchase. I’m telling myself that since this audience is auto-feeding itself with people who purchase, it should never fatigue. Any taught in this?
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1 Reply
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A 1% US LLA is about 2 million people. That’s large enough that you should be able to spend hundreds a day without fatigue. However, if your product is really niche it could be that FB is having a tough time finding high-performing users.
Also, are you running any filters that are shrinking your audience?
As a rule of thumb, you should target at least 100,000 users for every $50/day of ad spend for an evergreen FB campaign.
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