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Call Extension – 1 For Each Campaign Type?
I’ve usually done just one ad extension for the entire Google account but wanted to see if I need to change this.
Youtube and Display don’t get nearly as many calls as paid search usually, which makes sense because the former is awareness focused and the latter is higher-intent, plus I can segment out the conversions to see which campaigns are bringing in calls. So is there any advantage to creating 3 separate call tracking numbers and call extensions for each type of campaign?
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