• PPC

  Broken search campaign

  Posted by Bowler_Creative on February 3, 2026 at 6:42 pm

  

  Hello, I have a Google Ads search campaign set to maximize conversions with target CPA. Last year, the average CPA was €1.95. ROAS was around 800%. At the end of the year, we temporarily removed the main banner with the mobile version, which ruined our conversion rate and the campaign broke. Then we had to increase the CPA without a ceiling. But the CPA is now around €8. Can this campaign still be fixed? If so, should I switch it to maximize clicks?

  Bowler_Creative replied 1 month, 2 weeks ago 1 Member · 0 Replies
• 0 Replies

Log In to Reply