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Brick and Mortar – SEO Marketing – Specific Question
Posted by on December 3, 2020 at 5:56 pmI recently took over a marketing project for a brick and mortar business that sells niche industrial products. Please don’t shoot me for asking such a simple question, I just couldn’t figure out how to trick google into telling me what I needed to know.
The company is on the smaller side but has exclusive distributorship for several products in Canada. The problem is, American companies can sell these products to Canada without penalty, so there is heavy competition.
These larger companies change the part numbers for the products so they are difficult to search for/ compare, which hurts sales.
For my client I want to be able to take the part numbers from the largest competitors and add them to the website so the populate in a search for said part number.
Is there a way to bury the part numbers from the competitors so they aren’t visible but still show up in a google search? Im not sure if I can burt them in the Meta Tags and still make them trigger in google.
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1 Reply
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Why hide them? Wouldn’t it be useful for users too if you listed out the equivalent part numbers?
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