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Breaking out and ad group into its own campaign
Posted by on October 19, 2025 at 11:04 amI am wanting to move one of my ad groups into its own campaign. I want to move the ad group where people search my general business type into its own and keep the individual services I do in another campaign. When people search for my individual services I have very high conversion rates, whereas when people search for my general business type it can be hit or miss because I get calls for things we don’t do. I want to test whether it’s even worth wasting the money on the general search term of if it’s better to just stick with individual services that convert higher and cost less. My concern is that I don’t want to raise my budget and I know if I split my budget between the two, I will likely have a period where Google over corrects and doesn’t show my ads because my budget for my original campaign will be greatly reduced and it will have to make up for the reduced ad spend by not showing any ads. I also don’t want to lose the data Google has collected on that ad group. What’s the best way to go about this?
TLDR: how do I split off one ad group into its own campaign, while splitting my current budget between the new campaign and old campaign without losing data or traffic?
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1 Reply
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The type of setup you’re describing would require lots of time and effort to put it place.
Copy and pasting an ad group into a new campaign is simple, but you’ll be shocked when you look at the search terms for the new campaign unless you’re on exact match only or have thousands of negative keywords
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If the ad group you want to move is the one that generated the most conversions for the current campaign. Then keep it in the current campaign and move everything else to a new campaign. Doing anything else is risky and can tank your performance.
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Just duplicate the campaign, pause the ad group in the old one, and let the new one inherit the settings. Set shared budget if you want both to learn from the same pool
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In case the general ad group is bringing the highest volume of conversions, splitting it into a new campaign will tank the search volume. Having less traffic, the campaign could struggle to spend the full daily budget & this may hit the lead volume too.
If you are content with the results, it’s better to not touch what’s already working. Maybe try adding negative keywords for the jobs types you don’t serve to weed out the irrelevant traffic from the general ad group & receive relevant leads only
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Duplicate the ad group into a new campaign keep same settings and bids then gradually lower budget on the old one while raising the new by equal amounts over a week that shifts traffic smoothly without resetting data
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