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Brand Wants to Use My Content for Their Socials
Posted by on June 2, 2021 at 6:44 pmHello gang!
I have partnered with a big brand on multiple campaigns throughout the year, where I basically made products using their materials and posted the content on my socials at a contracted rate.
For the next campaign, the brand wants me to provide the same type of content, but it will instead be used for *their* socials. Does anyone have any pointers for a rate in this situation?
I was thinking that since I’m also giving the right to use my likeness I could possibly charge more. On the flip side, it’s slightly less work on my end since I don’t have to post. And the extra exposure from them will be a nice boost to my own engagement.
TLDR; Big brand wants to use my content on their socials instead of my socials. Do you guys think I should keep the same rate or charge more in this circumstance?
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4 Replies
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All new posts need a flair going forward
byu/JonODonovan insocialmedia -
Are you getting paid for this?
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I don’t see how you could charge more. Part of the rate influencers charge is to reach their audience. Right?
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Have you been getting additional revenue from the past posts outside of the contracted rate, like ad revenue?
Regardless, definitely factor additional revenue channels into the rate you charge because if they monetize the post in which you are featured, then they can continue making money on it while you’d just get a flat rate.
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