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Brand Impression share in Google?
Posted by on October 10, 2020 at 5:12 amAim for a 95% brand IS or is it a waist money? Any tests I can do? (competitive sector on brand)
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2 Replies
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If you mean competition is bidding on your brand, yes, it’s absolutely worth testing impression share of brand.
It depends on your industry and model. Ie, Are you running e-commerce? Make sure when repeat customers search your brand they don’t get distracted and pulled in by competition bidding on your name.
Are you running a new brand without much organic presence? Bid on your brand to capitalize on top results.
Many other factors involved as well
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Aim as high as you can. Usually (own) brand clicks cost a few cents tops, even if you bid very high. There’s never a reason why not to bid high on your own brand as it costs next to nothing, and usually converts the best. Your competition can *never* get close to the QS you get on your own brand terms.
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