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    Bing Bidding Strategies & Match Types?

    Posted by seohelper on July 3, 2021 at 4:51 pm

    For those of you who run performance campaigns on bing, can you share any insights into what bidding strategies have worked best for you? Any data from tests?

    I mainly do exact match keywords as well but volume is pretty limited – has anyone been able to make broad work?

    TTFV replied 4 years, 9 months ago 1 Member · 1 Reply
  • 1 Reply
  • TTFV

    Guest
    July 4, 2021 at 10:10 am

    We’ve tested various automated bidding options with a bunch of ad accounts. So far it has performed pretty poorly. We’re sticking with ECPC for now but will probably test again at the end of 2021 when MS has had some time to improve their algorithm.

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