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Bing Bidding Strategies & Match Types?
Posted by on July 3, 2021 at 4:51 pmFor those of you who run performance campaigns on bing, can you share any insights into what bidding strategies have worked best for you? Any data from tests?
I mainly do exact match keywords as well but volume is pretty limited – has anyone been able to make broad work?
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1 Reply
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We’ve tested various automated bidding options with a bunch of ad accounts. So far it has performed pretty poorly. We’re sticking with ECPC for now but will probably test again at the end of 2021 when MS has had some time to improve their algorithm.
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