Bing audience ads

[anoop_pandeyy]

Need to see whats your budget, becuase bing ads is expensive

[Fearless_Parking_436]

Turn the display off? It’s probably 90% of msn

[trainmindfully]

bing will happily spend your money on audience inventory if you let it, especially if auto expansion or audience network is on by default. first thing i would do is separate search and audience completely so you can see what is actually working. mixing them just hides the problem. audience ads on bing rarely convert unless you already have strong first party data or very tight intent layering. for most accounts they are cheap clicks with low follow through. also double check bidding and optimizations, bing loves pushing automated settings that look smart but are terrible early on. get search clean and profitable first, then test audience as a small, controlled experiment. if search is not converting yet, audience almost never fixes that.

[benilla]

Audience is trash traffic, decrease it as much as you can. If I remember correctly, you can’t turn it off but you can decrease your bid for it

[eversong_]

Contact support and they will help exclude 90% of audience traffic

[shitalimalviya]

Yeah, Microsoft has significantly limited pure Search inventory lately, so Audience traffic often ends up eating most of the spend. Fully excluding Audience/Content isn’t as clean as it used to be.

A few things that usually help:

* Separate Search-only campaigns where possible and keep Audience in a different campaign with tight budgets.
* Lower bids aggressively on Audience signals (or set bid adjustments to -100% / -90% where and whatever allowed in your account).
* Check search term quality closely — volume is thinner, but intent matters more now.
* Use strict conversion-based bidding only after you’ve proven intent; otherwise manual or eCPC gives more control.

Honestly, Bing Search works best now for high-intent, branded, or very tight keyword sets. Broad + Audience is where budgets disappear fast.

[ben_bgtDigital]

There’s a lot of outdated advice being given so far around excluding audience ads. Contacting support won’t help.
Firstly check each ad group’s settings. Under ‘ad distrubution’ toggle onto ‘Microsoft sites and select traffic’ – this will not cut out audience ads entirely, but is a good start.
Then you need to apply a website exclusion list to the account. The list needs to be added at the MCC level. This will do a very good job of heavily limiting impressions served on the audience ads network.

This is a very good breakdown of the whats and whys, and includes a link to a decent base website exclusion list: [https://victressdigital.co.uk/opt-out-microsoft-audience-network/](https://victressdigital.co.uk/opt-out-microsoft-audience-network/)

[ppcwithyrv]

yup bring’s search inventory is low. You now need to run audience ads which shows how much premium inventory is left in the platform.

[QuantumWolf99]

Audience network on Bing is basically their display/native placements across MSN, Outlook, and partner sites which typically converts 60-80% worse than search because you’re targeting people browsing content not actively searching… go into campaign settings and opt out of audience network entirely or at minimum set a -90% bid adjustment on it so your budget flows to actual Bing search results where intent is way higher.