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Bing ads e-commerce tracking
Posted by on July 2, 2021 at 1:57 pmAnyone got bing ads ecom tracking working? Can’t see a way that the revenue flows through.
What’s the setup that works for you?
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1 Reply
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Use Tag Manager and put in the UET Tag (all pages) then the transaction event with the revenue data layer variable.
Example of a Bing transaction Event:
`<script>`
`window.uetq = window.uetq || [];`
`window.uetq.push(‘event’, ‘Success’, {‘event_category’: ‘Transaction’, ‘revenue_value’: ‘{{Transaction Revenue}}’, ‘currency’: ‘{{currency}’);`
`</script>`
Where Transaction Revenue and currency are data layer variables. Then on Bing Ads you can configure the transaction event.
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