Bid caps and floors now available on Max conv value bid strategies

[Imaginary_Fox_3688]

Just found this out yesterday. Was setting up a new bid strategy, and when you enter in a target ROAS, you are now able to add in a bid cap and floor. Maybe this will help some of my keywords from spending like $100 – $300 a click? x_x

[fathom53]

This is cool… not seeing it in any of our accounts yet. Will have to dig into some more accounts to see if they have it. Are you targeting USA or another country?

[ssst2bee11]

this is amazing! can’t wait for it to roll out

[South-Yesterday8942]

Oh this is moneyyyyyy

[aamirkhanppc]

We still waiting in our accounts.. still wondering if it help to scale campaigns

[FS_Marketing]

New? Our search campaigns have had caps available with MCV since I can remember. Click for a ROAS and hit Advanced Options – Am I missing something here? Even looking through the history, we’ve been setting them all year. USA based.

[Watergate0]

Would be great for max conv bid strats

[KimAleksP]

How is this new? What am I missing? Havent this been possible for portfolio for ages?

[ppcwithyrv]

Cool find. I usually create exclusions based on traffic to view ACQ performance.

[pigeon_in_disguises]

Just watched a Paid Media Pros video on this today. Seems like the “tolerance” is how much more they can bid for conversions that extend beyond your targeting. I wouldn’t trust it unless you get 2x – 3x the recommended conversion amount in a 30 day window.

So this isn’t quite a bid floor and bid cap, really. You’re essentially giving Google permission to up your targets.

[ShameSuperb7099]

Am joining the not new gang here

[TTFV]

This has always been available portfolio bidding (which this clearly is giving your screen shot), my video from August 2023: [https://www.youtube.com/watch?v=B7ZCXWBHH_0&t=14s](https://www.youtube.com/watch?v=B7ZCXWBHH_0&t=14s)

[bubbleblub17]

Bid caps for portfolio strategies are out there for years. This is nothing new. New would be on campaign level without portfolio strategy

[MediaKey-Marketing]

WOW, why is this being upvoted and so many people in here acting like this is NEW? The only thing new in this screenshot is Google’s target exploration bid adjustment. The Min and Max bid has been around for a few years on portfolio bid strategies.

[Shmoogy]

But still cant apply this to Pmax right? Doesn’t look like I can use anything other than standard campaign bids, tried setting from Ads Editor and the api (BiddingStratgyService) is not supported on pmax for me.