• PPC

  Bid Cap Technical Explanation?

  Posted by seohelper on July 1, 2021 at 4:57 pm

  

  So I’ve heard multiple explanations on what bid cap is. I understand it’s telling Facebook to spend no more than my bid but for what? For the actual conversion? For the interaction? I’m also being told a higher bid means you’re going to appear sooner in the FB feed or IG feed, so imagine having your ad appear in the top 3 ads someone sees while on FB. Is this true?

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  Does anyone have a super clear understanding of what the bid cap is? Also, can you export the average bid from the FB Marketing API?

  seohelper replied 4 years, 9 months ago 1 Member · 0 Replies
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