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Best way to limit the number of conversions per day or week without lowering daily budget or bid competitiveness?
Posted by on January 11, 2026 at 12:49 amI am a solo attorney with limited staff (none of them know SEO or PPC). I am in a high cost and high competition market in a large city. I dont want to lower my budget because it will be eaten up too soon in the day and noon hour is my best conversion time. I receive conversions all day long though because some come from office employees looking for B2B, so they will just call during their work day. I dont want to limit the timing because a lead worth +$50k in billing vould come in at any time.
In addition, I dont have the time to do 10 half-hour consultations per day in the first two weeks of the month and then none when my monthly budget is spent. I need to just limit it to maybe a drip feed of 2 or 3 conversions (my conversions are phone calls to set appointments) per day throughout the day and throughout the month. I already have appropriate negative keyword lists and demographic bidding adjustments. I do not want to do manual bidding because I dont have time to manage it properly.
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1 Reply
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There’s no way to hard-cap conversions in Google Ads, but you can smooth them out. The best lever is a slightly conservative tCPA combined with only counting qualified calls (like 60–90+ seconds) as conversions.
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Some non-ppc solutions to this kind of labor bottleneck I’ve seen in legal is to make sure your intake form requires one additional step before calendar booking.
Along the same lines, if your call handler offers next-available slots rather than immediate consults that can spread out the work.
Google isn’t really designed for the optimization you’re trying to make, so any solution will be an approximation.
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