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Best tools for feed optimisation & incremental sales (without going through an agency)?
Posted by on August 28, 2025 at 11:37 amHey all,
I’m an in-house PPC / e-commerce manager and I’m looking at ways to improve feed optimisation and drive incremental sales.
I don’t want to go down the agency route – I’d rather manage it directly – but I’m struggling to get a clear view of what software people actually use day-to-day and how good it is.
So far I’ve come across:
- Google CSS partners (for cheaper clicks in Shopping)
- Feed management tools (like DataFeedWatch, Channable, Productsup, Shoptimised, etc.)
- Incremental sales platforms / performance-based tools
Questions for the group:
- What products are you using right now for feed optimisation / incremental sales?
- Have you seen a genuine uplift from them (beyond just better reporting)?
- Any pros/cons you’ve found that I should be aware of?
- Do you prefer one “all-in-one” tool or a mix of smaller tools?
Would love to hear real experiences before I commit budget. Thanks in advance!
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1 Reply
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If you are using Shopify an inexpensive feed management tool like Simprosys can help tremendously with feed optimization. You can also do a lot with Merchant Center Rules (free and works with any feed/site), albeit that’s more complicated to implement.
For example, you can pull different feed fields into modifying/appending or completely building your titles.
DataFeedWatch and others can help somewhat to clean up, but won’t resolve systemic feed design issues.
At the core of it you need to use best practices when configuring your titles, descriptions, categories, GTINs, images, etc.
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I’ve been told Shoptimised is decent but I can’t find that much about them? Also is product hero any good?
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We use Feedonomics for a host of reasons. The tool matters a lot less these days. It is more important that the person managing the feed can use the tool with a high degree of comfortability. What tool you go with will depend on what your tech stack is and how you plan to get information from your ecom store into GMC. If you don’t have tons of SKUs, nothing wrong with just using Google sheets as your feed tool of choice.
The increase in performance doesn’t come from the tool, it comes from the person using the tool to make their feed better based on common practices and knowing how to get the outcome they want. Lots of brands manage feeds in-house, just takes someone who wants to do it on an on-going basis and does not view it as a one and done task.
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I’ve been in your exact spot and GoDataFeed was the best. They have a support specialist option you can go for but their standalone software was very easy to understand and intuitive. Not a shill btw lol, just genuinely found it easy to use.
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A google sheet can work for most businesses for feed optimization. Virtually all ecommerce platforms have a connector to upload the product data to google for a primary feed. With a Google sheet you can make a supplemental feed that only overwrites the fields you want it to.
For example, if you want to change your titles, you and your favorite AI can sit down one day and work through it together. Your supplemental feed on a sheet would have two attributes: ID and Title.
If you add new products you’ll need to update the sheet if you want them to be different than what the ecommerce platform uploads.
Likewise for other attributes like description or supplemental images.
If you find that a google sheet isn’t enough, it may be better to re-evaluate your ecommerce platform than adding a service.
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