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Best social media platform for monetization?
Posted by on December 18, 2025 at 4:39 amI have been monetizing my TikTok since 2020 and have gotten paid partnerships/collaborations through TikTok and Instagram primarily. Since TikTok changed their creator rewards program to only monetizing videos 1min+ long after a certain amount of ‘qualified views’, it’s harder to make money off of them. Plus, it feels like TikTok’s algorithm rarely favors longer content that I have put out.
What have you found is the best platform for monetization, in any way/shape/form? I’ve heard YouTube is one of the highest paying ones, but is that for Shorts? Long content? Both? Is there another platform that is better? Which ones are good for cross-posting or content repurposing to optimize posting content while increasing profit? Any and all advice is greatly appreciated, thanks!
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1 Reply
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I hear youthbe is the best as far as views per dollar. I dint have the payment charts right in front of me though.
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YouTube still tends to pay creators the most overall thanks to ad revenue, memberships, and multiple income streams.
While TikTok and Instagram are solid for brand deals, creator funds, and fast audience growth.
You can make money on all of them, but YouTube usually wins long-term if you’re serious about income
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YouTube is the undisputed king
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