-
Best practice
Posted by on July 29, 2024 at 7:03 pmI hired a fiver google guy to set up my campaigns , I have no conversions and he set it to max clicks instead of conversions ,
My budget is around 1,000 a month I sell skincare products , should we do this or is this not advised ? -
1 Reply
-
max clicks is fine most likely, but you have to be careful about keywords and make sure they’re phrase and exact match and you need to build comprehensive negative lists. (competitors, job seekers, deal hunters, services you dont offer, informational searches (can, how, does, are…) etc etc etc etc etc)
-
Do you have any data on the account from before this situation?
Is the conversion tracking configured correctly?
Are you using shopping campaigns?
Did you conduct a throughly keyword analysis?With your budget you often achieve better results from manual bidding by “cheating” the algorithm
-
Personally I do not like Maximize Clicks unless money is truly not an object like a well-funded startup. Or a campaign is broken and you want it to get some clicks to unbreak it.
Even if conversions do not track Manual CPC or Target Impression share is a better idea than max clicks.
-
Search or shopping?
-
Max clicks is a common way to start getting traffic first to your site, then switching over to maximise conversions *after* you get sales so the ad algorithm can understand what type of Google users are buying and lean more into them.
This process served me well over 5 years and Audible as their in-house Google Ads guy and other more boring brands.
Check he’s set a max CPC limit and not leaving it open ended. Latter is a recipe for wasted spend from high click costs.
Ask your guy what his plan is over the next few months. He should have what we call an optimisation roadmap and backup plans for when things go wrong, like zero sales after a few months.
Log in to reply.