Best PPC Strategy for a Hotel?

[ryben2k]

Can’t you just run Hotel ads?

[dkooo]

I did a lot of hotel ads in the past. This is what worked for me in most cases, I say most cases, because if the hotel is just a regular 2 or 3 star hotel with average ratings, I wouldnt even bother with anything except listing it on all the aggregators: Brand name campaign, longtail kw + destination (ie. boutique hotel + destination, golf hotel + destination, hotel for “insert public holiday” + destination, etc…) for the start. Then drill down on your most profitable customer locations and maximize there adn add hotel ads. Make sure the customer ratings are more than 4.5 stars and go out of your way to optimize the web page, provide more content and better images than the aggregators, use 360 views for rooms and choose a really good booking engine that actually allows you to place a GMT container or similar so you are in control of all tracking related topics. Even then, it is not easy to outcompete the OTAs as your cliient will probably expect a ROAS of 5 or higher

[SecretCheese]

Throw money at the OTAs to be listed higher in their search results. Make sure you’re on all the meta search sites but bid the minimum, and ignore price parity until you get caught. That’s all you should reasonably do unless you have an incredible website experience, which it sounds like you don’t. It’s just incredibly hard to compete against the OTAs.

[zezar911]

sometimes advertising ON the OTA’s is best course of action. on expedia travelads, you can bid based on arrival date (midweek vs. weekend, 21+ days out or within 21 days), we regularly have an ROI over 40 to 1 (not included 15% commission) – so we’ve found that to be a more profitable channel than Google long-tail keywords (although we do both). one of my properties spent $49 the last month for over 12k in attributable revenue on expedia travelads.

a google brand terms / geo-generic (long tail) blended campaign should be able to net you an ROI of at least 6 to 1, assuming CPC’s aren’t out of control and revenue isn’t in the pits (shouldn’t be – everyone wants to travel right now).

edit: look for a metasearch partner to manage for you… triptease has worked well for us (about 15 to 1 ROI in past 6 months)

[CleverAds]

Hey there! We have a [free tool](https://cleverads.com/google-ads-automation/hotel-ads/) to start running your hotel ads.

– Choose the best performing keywords for your Hotel Ads, so they appear the exact moment people are searching for what you offer.
– Analyze the services and offerings of your hotel to create the most catchy headlines and descriptions for your Hotel Ads.
– Design professional banner ads for your hotel and capture the attention of both those booking and looking.

You can also use our [free promo code](https://cleverads.com/en/google-ads-promo/).

[YouAdWeTarget]

Use hyper-local ads. We use 50,000 data points per square mile to target Google Ads. We use data as income level, commute type, device usage, etc. With all this information we can find locations (down to 1x1mile) where it is most likely to get more conversions, thus eliminating ad waste areas.

I haven’t tried it yet for hotels, but I feel that it might be a very interesting case!

[sassydodo]

It should be very geo-bound and geo-oriented

[amnotsobad]

Google hotel ads, you pay to Google when someone book your hotel