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Best platform for financial advisors/wealth managers (lead-gen)
Posted by on March 9, 2021 at 5:52 pmLooking for opinions on what you guys think is the best platform and campaign type for a service industry like financial advisors. Been running lead generation FB campaigns with the on-site lead form for awhile, tend to get unqualified leads. Do you guys think Google ads would be better? If so, what campaign type (display, search, etc.)? Should I transition to a FB conversions campaign with a landing page?
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7 Replies
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Definitely look into LinkedIn. You can target those individuals directly there with a ton of scale.
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We do search ads for FinTech clients and they do really well. Give that a shot.
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Search ads
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Paid search (Google Ads and MS Ads) will be your best bet for high-quality leads and the ability to scale up volume.
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I agree with everyone who said Search Ads.
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In my opinion, try to be more creative with Facebook ads – have you tried video ads for lead generation?
Of course, give a shot to Google Search & display(Gmail). test the lead gen extension too. -
A mix of paid search, search/contextual display, retargeting and feeding engaged audiences over to Facebook (so you aren’t siloed in social).
We work with many banking, finance and creditor clients so happy to provide additional details if needed!
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