We use the following scripts for our clients:
1. Ad split test script from Karooya (MCC) – passive script for notifying you when it’s time to update ad groups
2. Google’s Link Checker Script – great to finding errors when working with a new client (MCC)
3. Daily Monitoring Console (homegrown MCC) – outputs all accounts into a sheet each day comparing performance metrics – quick and easy way to spot any issues
4. Merchant Center product disapprovals (Optmyzr) – sends an email if product disapprovals climb above a threshold you set
5. N-Grams – helps identify root words that are high or low performing in order to optimize keyword strategy
Others as appropriate. Importantly, we never use scripts that actively make changes to accounts. Not because they don’t work, but because of the risk involved.