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Best approach for Wix conversion tracking
Posted by on October 10, 2025 at 10:36 amHi all,
I’m struggling with setting up conversion tracking for a Wix site. The business is focused on lead generation, and I want to set up the tracking through GA4 using GTM.
When exporting the data from Wix, which option is best — connecting the Google tag directly to GA4, connecting Wix to GTM, or using both at the same time?
Thanks in advance!
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1 Reply
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You want to setup GA4 through GTM. That means option 3 (GTM).
1st option is GA4 (not through GTM)
2nd option is about MetaEdit: and since it says connected in the 1st option, you should disconnect to prevent duplicate tracking issues.
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Like the other commenter said, I recommend disconnecting your GA4 integration from Wix, then setting up GTM integration.
Once you set up GTM, you can install GA4 tags into it. Here’s Wix’s support article to guide you (https://support.wix.com/en/article/setting-up-google-tag-manager-with-wix).
If you’re using regular Wix forms for your leads forms, you’ll then see *generate_lead* or *lead* events in the dataLayer that you can use for you GA4 event tag.
Let me know if you have specific questions.
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Connect only GTM with the Wix. No need to add Google tag here. Setup the tracking on GTM and send data to GA4 from there
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