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Beauty business Google Ads | maybe someone had experience
Posted by on September 15, 2025 at 6:50 amOne of my projects is promoting a beauty salon through Google Ads.
1. Right now, I’m only running a Search campaign, which is bringing in conversions. The conversions are coming in well - not every click on the target button leads to a booking, but I’m still getting clients and the ads are paying off. 2. Maybe someone here has worked with similar businesses or cosmetology salons - could you share which strategies work best? -
1 Reply
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Focus your Search campaigns on high-intent service keywords and add call/location extensions to capture local demand. Test Local Services or Maps ads plus remarketing to re-engage people who checked prices but didn’t book.
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Without more information we can only give you generalized advice for a local business.
But in general, what tends to work is:
-Focus keywords on intent rather than anything (i.e. “get a haircut” instead of just “haircut”, etc)
-Social proof. Especially if you have good reviews on your Google My Business profile (ideally 100+ reviews with 4.5 stars average or higher). You can tie it to your Google Ads account so it will show with the ads and will also show up more on Google Maps searches.
-You should also have some kind of automated system in place to ask for reviews after appointments, this is really easy to setup and it will help your paid campaigns and organic results on Google Maps.
-Customers respond way more to images and videos. Get photos of any really cool hairstyles that you’ve done, videos would be even better. They don’t need to be super professional creatives, taking a quick 30 second video a smartphone to show the hairstyle and maybe ask the customer to say something positive about your business.
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Local beauty salons scale best by pairing search campaigns with a branded and geo targeted campaign then layering remarketing on Display to capture people who visited the booking page but didn’t convert.
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Check your search term report every single day where you’re able to see the exact queries your ads are showing up on. Make sure each one of the search is closely relevant with your keywords & ad copy.
Add each and every unrelated & irrelevant term to the negative keywords list to protect your ad spend & clean out your traffic. This will help with the CTR & lead quality. Just be careful with the match types, using the incorrect match type has the risk of blocking your potential traffic
Another thing is to always use your main keyword of the ad group in the first pinned headline & description to keep the ad relatable to the target audience
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