• PPC

  Basic ecommerce, HELP!

  Posted by seohelper on April 6, 2021 at 8:22 pm

  

  Hello, I am new to PPC and need to evaluate some eCommerce sales data for a well-known fitness center (chain). The data I was given has various cities as the rows and the columns are as follows: Sales column, Sales YOY, Sales to Budget, Sales to Budget %, memberships, memberships YoY, Memberships to Budget, Memberships to Budget %.

  **The sales represent an online transaction and membership is a ensuing offline qualified lead.*

  I am confused with some of the columns. **What does Sales to Budget mean (e.g. 157, -113)? What does Sales to Budget % mean (e.g. 16%, -15%)?**

  **And how do I calculate budget?** I know nothing of eComm. or the customer journey/lifecycle. Any help needed is much appreciated!

  seohelper replied 4 years, 12 months ago 1 Member · 0 Replies
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