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Basic, Better, Best
Posted by on July 22, 2020 at 11:37 amOn my website, I currently just list my services, but I’m thinking of moving to a Basic, Better, Best pricing structure. I usually see this method utilised on SaaS websites.
Has anyone tried this approach for their social media services? Is it successful?
What services did you include within your offering?
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2 Replies
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After several years in the business, I charge a flat monthly rate for everything. It ranges between $2000 to $5000. It’s very hard to only do certain aspects of social media.
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If you are in SaaS you can do this as you’ve generally got a few price points.
If you in social marketing you probably have a lot of price points for your service. Those wanting few ads, those wanting lots of ads, those wanting daily management, those wanting messenger managed, those wanting Instagram, ads for products, ads for different locations, google ads (lots and few).
It can be hard to price this and the worst thing you can do is give a low price to get them to cal as it can be hard AF to get away from that price once the flag is in the ground.
We keep our prices off as we know that if they’re too low we’re doing ourselves a disservice by having poor quality leads, if they’re too high we’re putting people off. There’s too much differentiation within social services to have a menu, IMO.
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