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Bad PPC metrics for Amazon
Posted by on May 26, 2024 at 1:55 pmCheck out my Metrics > My amazon Metrics
imagine having £645 in PPC spend but only see a return in sales of £157
400k impressions, 464 clicks.
I'm thinking about hiring a professional PPC at this stage.
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1 Reply
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Hey,
looking at the high Impr. share and the very low CTR I assume your targeting is pretty broad atm. I’d suggest only working with exact match keywords!
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Your CPCs could have been too high, which would have you over pay for a lot of clicks. What you sell and past reviews have a big impact on your success with Amazon Ads.
Amazon Ads is what Google ads was 6 – 8 years ago. Hyper focus on exact match keywords in tight knit ad groups and campaigns to let you target your searches better. Plus you need a product that will more organically as well to rack up reviews.
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Hey, here’s some key points You need to work on right now:
1. Do a complete market research and Product Research.
2. Optimize your listing with backend keywords and Your listing images must be attractive.
3. Offer an Attractive price to grab Customers
4. Now, Do a Deep keywords Research for optimal Amazon ppc Results.
5. Run Exact Campaigns to get Organic Ranking(First Page).
6. Run Broad and phrase campaigns on primary and secondary keywords.
7. Run product Targeting campaignsYour Impressions are Good but clicks are very low. That means You need to work on your product listing.
Also How many reviews do you have???
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