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B2B vs B2C Campaign Set Up
Posted by on September 13, 2025 at 7:32 pmI currently work for a B2C subscription company. Our Meta campaigns are fairly simple with one broad ASC campaign and one retargeting campaign. Since we have one product, we don’t differentiate campaigns. Creative messaging appeals to different targets but the platform optimizes to what works best.
How does this compare to a B2B structure? Are there campaigns for each buyer persona and stage of the funnel. For example a CFO persona may have an Awareness, MQL and SQL campaign with different optimization goals and creative.
Does Meta new value multiplier make this easier?
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1 Reply
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B2B campaigns need persona and stage splits because the sales cycle is long and signals are weak you map awareness to broad professional audiences mid funnel to engaged lists and bottom funnel to CRM fed retargeting the value rules only help once you feed clean offline conversion data back in.
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