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B2B Mineral Industry – Search Ads Getting Clicks but No Conversions (Indonesia)
Posted by on February 15, 2026 at 6:18 amI’m running Google Ads (Search only) for a B2B client in the mineral industry, targeting Indonesia.
- Keywords are highly relevant (industry-specific terms)
- Getting decent impressions and clicks
- CTR looks fine
Since this is a niche B2B mineral segment, I’m wondering:
- Does Search usually work well for this industry?
- Would Performance Max, Display, or YouTube work better for B2B minerals?
- Or is this more of a long sales cycle issue?
Anyone here with experience in industrial / mining / raw materials niche?
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1 Reply
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Search can work for B2B minerals, but a lot of clicks come from people researching or checking prices, not real buyers, so tightening your keywords and negatives is key. If leads are still low, it’s usually because of long sales cycles, weak landing pages, or missing tracking (WhatsApp, email, calls), not because Search “doesn’t work.”
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