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Average CTR for a restaurant/food truck on Google Ads
Posted by on September 9, 2025 at 7:40 amI own an Indian Food truck & we recently started running Google Ads. It has improved sales somewhat but I keep looking at our CTR & it’s always between 2-3% which I feel is below average. How can I increase it & is it even a worthwhile metric to track?
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1 Reply
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2–3% CTR for non-brand local search isn’t “bad,” it’s typical—especially if Abs. Top Impr.% is low. Don’t chase CTR; optimize orders/CPO.
Quick wins:
– Split Brand vs Non-Brand. Brand CTR 20–40% is normal; non-brand 3–8% with strong abs-top.
– Raise abs-top: tighten themes, add negatives (recipes/jobs/suppliers), improve QS, and lift bids/value.
– Geo-fence tight (1–3 km) around today’s stop; run only service hours; skew to mobile.
– Assets: image assets + sitelinks (“Menu,” “Order online,” “Directions”), call + location, promo/price, structured snippets (cuisine, neighborhoods).
– RSAs: inject city/area, “Open now,” lunch/dinner hooks. Test Call Ads during rush.
– SQR n-gram mining weekly; kill low-intent variants fast.
– Track what matters: orders, calls, direction requests, and CPO/ROAS. Use GBP + Local/PMax-Store if eligible.
One idea to lift both CTR *and* relevance:
– Ad customizers from a Google Sheet: “Serving at {{location}} until {{countdown:closing_time}} – Butter Chicken ready.” Rotates daily without rebuilding ads.
If you must move CTR: push Abs. Top Impr.% and add image assets. It’ll climb.
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I would focus on KWs that drive compelling CTR and iterate various creative.
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2-3% CTR is a bit low for local search ads, to be honest. It’s definitely worth tracking as it impacts your Quality Score and CPCs. Focus on super specific ad copy, strong calls to action, and make sure you’re using all the relevant ad extensions like call and location. Tighten up your keywords and geo-targeting.
Hope that helps!
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Re-vitalize your ad copy. Make it more direct and to the point. Agree with the others that 2-3% is a bit low for local service.
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