At this point Google is just robbing the advertisers

[MrBilal34]

both advertisers AND publishers , do you know how much I get paid for offerwall + rewarded ads ? TWO USD ECPMS

[Pr0f-x]

I have felt strongly about this for years.

I’ve been in this game since 2004. I’ve seen it all but what has happened to CPCs since 2023 is borderline unethical.

I think they justify it as a value engine but ultimately it’s bankrolling ai build outs.

I had just yesterday a new client launch in the networks space and the CPC’s are over $80 a click. That is about 8-10x higher than the top of page bid estimate in the planner. (Yes, that’s vague at best but even with some rational thinking, $80 CPC is lunacy).

$80 for 1 click is unregulated theft. I know they give tools for bid capping but this is in a learning phase. They collude with this by offering ad credits to smooth the journey but actually it’s run by accountants to show upwards revenue.

It needs regulating. It’s way out of line at times.

[Manuscriptsai]

I agree