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Are we optimizing campaigns for platform algorithms instead of actual business outcomes?
Posted by on December 18, 2025 at 4:40 amROAS looks good in dashboards, but revenue quality, churn, and sales feedback often tell a different story.
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1 Reply
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This sounds like a billing compliance issue, not something wrong with your ads themselves.
Even if a checking account is added, Google won’t reactivate the account if any credit/debit card is still attached anywhere on the profile.
Once billing is fully cleaned up and compliant, support can re-review it—but unfortunately Google never gives a clear timeline.
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Thus why any good marketer should optimise for business outcomes, use their own source of truth and be suspect of anyone claiming to get 1000% ROAS.
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Totally agree the platforms chase cheap conversions, but the real game is feeding them the right signals from LTV, churn and CRM so the algo learns what a good customer actually is.
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Yes.
Be aware that what you track in platform can sometimes be duplicated conversion (cross reference GA4 figures with Google Ads, I always use the native Google ads pixel in a redundant setup), and review those GA4 conversion IDs with your own data. This doesn’t need to be done all the time, but it can be done if there are ‘doesnt pass the sniff test’ issues detected.
Also, don’t conflate revenue with profit
Consider that conversions are merely a tracking ‘record’ not attribution.
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