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Are we done with social media management tools?
Posted by on December 17, 2025 at 8:25 amI’ve been in social media management for a long time now and honestly… I don’t think I’ve ever been truly happy with a third-party social media tool. (And it’s not just me, no one in my social circle is either.)
I’ve tried so many tools over the years. I’ve paid big money every year thinking “okay, THIS one will be the one.” And somehow it’s always the same mess.
Random glitches.
Posts that don’t publish but still show as “scheduled.”
Accounts disconnecting for no reason.
Features randomly breaking after updates.
Price increases with zero added value.
Customer support that takes days to reply just to say “we’re looking into it.”
So I end up tool-hopping. Constantly. And it sucks.
I’m totally fine using native scheduling for basic stuff. But when you’re working in an agency, that’s just not realistic. We need bulk scheduling, client access, approvals, reporting, team collaboration (all of it). These tools promise to make workflows smooth, and honestly, when they work, they do.
But the problems that come with them? Exhausting.
Half the features you pay for are either limited, buggy or locked behind another upgrade. Simple things take way more time than they should. You spend more time double-checking if posts actually went out than focusing on strategy or creativity.
And don’t even get me started on tools changing UI every few months like that’s what we asked for.
Almost every 6 months, I’m back to researching “best social media management tools” because the current one either broke, became unreliable or got way too expensive for what it delivers. It feels like a never-ending cycle.
And no, this has nothing to do with engagement. I’ve never had issues there. This is purely about reliability, stability and peace of mind… which somehow still feels impossible in 2025.
So yeah. Is it just me? Or social media tools are actually working for you?
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1 Reply
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You’re not alone. I completely understand that feeling of exhaustion from having to switch tools every six months. I’ve been through the same thing at my agency, trying Hootsuite, Later, Buffer, Zoho… none of them have been reliable in the long term. The biggest problem is that they seem to have all the features, but in reality, they’re full of bugs, limitations, and lag, and they keep raising their prices. I’m currently paying for a cloud phone, which is at least more stable.
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I understand! When I was using Buffer, I used to get a black line in my Instagram posts. Later, I understood that it was a bug from their end.
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It’s not just you, this frustration is extremely common. Most teams still rely on these tools not because they’re great, but because the alternative is worse, and until platforms open up more stable APIs, social tools will keep feeling like necessary but unreliable middleware rather than true workflow solutions
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Not just you. I think the issue is that most of these tools rely on weak platform APIs instead of real workflows. So no matter how polished the interface is, one API glitch can lead to broken schedules, disconnected accounts, or missing posts.
Native tools are more stable, but agencies can’t realistically operate without approvals, bulk scheduling, and reporting. That gap is where third-party tools promise a lot but often fail in practice.
At this point, it feels less like “finding the best tool” and more about choosing which pain you’re willing to accept: higher costs, more bugs, or fewer features. Stability is more important than flashy features, but that’s still pretty rare.
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